How to turn Auction Traffic into Cash Review
EBOOK DETAILS
File Size: 1,071kb Zipped, 1,122b Unzipped.
Number of Pages: 45
Format: Adobe Acrobat (.pdf)
Subject: A guide to using eBay traffic to create a lifetime customer base for virtually any business.
ABOUT JIM COCKRUM (AUTHOR OF HOW TO TURN AUCTION TRAFFIC INTO CASH)
The author Jim Cockrum, is a self confessed eBay freak. He also runs “Creative Ebay Selling,” the Internets largest eBay success newsletter with over 90,000 subscribers and growing by the day. Jim has helped launch multiple internet businesses and has used the internet as his sole source of income since 2002.
ABOUT HOW TO TURN AUCTION TRAFFIC INTO CASH
How to turn Auction Traffic into Cash is Jim Cockrum’s followup to the hugely successful The Silent Sales Machine Hiding on eBay. Just like it’s predecessor, How to turn Auction Traffic into Cash is a guide to gaining massively from eBay’s huge amounts of traffic. This time instead of using this traffic to promote Silent Sales Machines, Jim shows you how to use this traffic to build up your mailing list. eBay gets 1.5 billion page views per month, there are over 100 million members, and 80,000 people sign up every day, so it is one of the best but also most under utilised sources of traffic available to any seller. The topics covered in How to turn Auction Traffic into Cash include:
- The real power of eBay!!
- The rules of the eBay game!!
- Tapping into the power step by step!!
- A step by step guide to setting up your newsletter and subscription forms on eBay whilst complying with eBay policy!!
How to turn Auction Traffic into Cash is primarily aimed at those who are currently limited to selling solely on eBay. If you are in this situation then it is most likely that you view your business activities as “If I sell one item on eBay I get one buyer and one sale” (I know I was). Jim however, says that “One auction can potentially bring you hundreds of buyers before, during, and after the sale WITHOUT violating eBay policy.” He then expands on this into the main body of the ebook which shows you (with illustrations) how to convert this eBay traffic into a mailing list, which is one of the keys to long-term success online.
Like with The Silent Sales Machine Hiding on eBay the main selling point of this ebook is that you can utilise the huge amounts of traffic on eBay in unique and inventive ways. How to turn Auction Traffic into Cash focuses on how to use this traffic to build up your mailing list. This concept in my opinion is the best part of the ebook and a great selling point. No other ebook author I have come across explains how to use eBay traffic in this way. After reading How to turn Auction Traffic into Cash you will be surprised at how simple these ideas really are, and you won’t believe that you managed to overlook them for so long. Even though the ideas are simple, they are still effective and unique, and some of the best ones I have seen from an ebook author in a long while.
My only criticism of How to turn Auction Traffic into Cash is that like with The Silent Sales Machine Hiding on eBay, certain claims are exaggerated whilst others are played down. In particular, implementing the ideas requires that you invest quite a lot of time and effort initially and it will also create an additional expense for your business (in paying the autoresponder fees). These factors are played down quite a lot within How to turn Auction Traffic into Cash. On the other hand the results gained from implementing these ideas are exaggerated slightly. Although I am not disputing that the ideas work (because they definitely do), their effectiveness is overplayed.
Overall, if you are willing to put the time and effort in, then you will find this How to turn Auction Traffic into Cash useful. If you are quite happy with your current eBay sales and do not want to expand outside of eBay then this ebook is not for you.
GOOD POINTS
- If you are currently only selling on eBay and not following up on auction visitors, How to turn Auction Traffic into Cash lays wide open the huge opportunities you are missing out on.
- How to turn Auction Traffic into Cash tells you utilise eBay’s huge levels of traffic, and build up a mailing list, (which in turn provides you with many benefits), whilst sticking to eBay policy.
- The ebook provides a step-by-step guide to setting up a newsletter system in your eBay auctions complete with screen shots. Even if you are completely unfamiliar with webforms you will find this guide easy to follow.
- Building up a mailing list of subscribers provides you with many benefits including customer loyalty, customer trust, a highly targeted source of traffic, and the ability to sell products outside of eBay (meaning no eBay fees).
- Once the webforms and followup messages are in place, building your mailing list is virtually automated. All you have to do is write the broadcast messages when you want to do a mass-mailing to your list.
BAD POINTS
- To build a mailing list requires additional monthly expenditure on an autoresponder service.
- If you are running lots of auctions they will all need to be edited to implement these ideas, which can be very time consuming.
- The growth rate of your mailing list when using these methods is slightly exaggerated in this ebook.
HOW I HAVE GAINED FROM HOW TO TURN AUCTION TRAFFIC INTO CASH
How to turn Auction Traffic into Cash is the ebook that led to me setting up my own mailing list. Prior to this I had been using eBay’s basic Shop Newsletter tool which really cannot compete with a proper autoresponder service. Since I now run multiple websites as well as an eBay store, a newsletter is really the best way to communicate to all my visitors. Using the ideas in How to turn Auction Traffic into Cash I have been able to place web sign up forms on all my eBay pages as well as all my website pages, which has allowed me to maximise my subscription rate.
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