The Ebook Cavern Reviews

EBOOK DETAILS
FILE SIZE: 1,290kb Zipped, 1,600kb Unzipped.
FORMAT: Adobe Acrobat (.pdf)
NUMBER OF PAGES: 61
SUBJECT: Blogging to the Bank 2.0. covers the topic of creating and driving traffic to profitable blogs.

ABOUT BLOGGING TO THE BANK
In Blogging to the Bank 2.0., Rob Benwell covers the topic of building a blogging empire step-by-step. The topics include;
- The Last 16 Months & My Quest!!
- The 5 Blogging Commandments!!
- The Step-by-Step Blueprint for Highly Profitable, Long Term, Niche Blogs!!
- Market Research & Keyphrase Lists!!
- Owning your Blogs - Domains & Hosting!!
- Making your Blog!!
- Content!!
- Optimising your Blog!!
- Pinging!!
- Promotion & Backlinks!!
- Web 2.0. Traffic & Promotion!!
- Outsourcing & Building your Blog Empire!!

Rob Benwell begins Blogging to the Bank 2.0. by looking back at the 16 months since the release of the original Blogging to the Bank. Rob discusses the impact this release had on blogs (particularly Blogger blogs) and how this led to the creation of his five blogging commandments. The five blogging commandments are what Rob believes are essential for your blogs success and provide an overview of the whole ebook. Obviously, I cannot spoil Rob’s ebook by revealing them here but they do contain some good information to keep your visitors coming back and reading your blog. After this introduction Rob gets into the main body of his ebook.

Rob begins by discussing Market Research & Keyphrase Lists. This is a very important stage as it ultimately determines what you will be blogging about. Rob emphasises the importance of taking your time and discusses how you can find affiliate products using ClickBank. He also describes how to to do some basic keyword research using a couple of free tools. Overall, I found this chapter to be a great introduction to affiliate marketing and in particular keyword research. Before reading the chapter I knew almost nothing about keyword research and whilst I’m still no expert I now know the basics of optimising my blog and its pages.

Rob then moves on to discuss creating your blog. First, he outlines how to actually install your blog. Then he moves on to discuss the four options available to you when getting content for your blog. After this he outlines how to optimise, monetise and ping your blog. Overall, this section of Blogging to the Bank 2.0 contains a lot of good information. I was particularly impressed by Rob’s use of screenshots and instructions to explain his ideas. I’m a big fan of screenshots and feel they really help beginners. The section on monetisation was also a real help for me too. My main criticism of this section was that Rob does not explain how to automate the pinging of your blog. This is a relatively simple process but for some reason Rob ignores it.

If you have followed Rob’s instructions up to this point you should have your blog ready to go. Logically, Rob goes on to outline how you can promote your blog and get some traffic. The topics he covers in this section include basic promotion techniques (including article syndication, forum marketing and link exchanges) and Web 2.0. techniques. Web 2.0. is a phrase that describes the trend in web development towards creativity, collaboration and sharing between users (good examples of successful Web 2.0. websites are Facebook and YouTube). Whilst the basic promotion techniques are good, I was very impressed with the Web 2.0. section. Before reading this chapter I had stuck primarily to article marketing but now I have my first Squidoo lens out there and I am getting a lot of extra traffic from social bookmarking sites. My main criticism about this chapter is the section on DIGG (a social bookmarking site). Whilst Rob did open my eyes to a very good resource he did not make it clear that DIGG will ban you if you just submit your own blog posts, which is what happened to me.

Rob finishes his ebook by discussing some advanced techniques including outsourcing the creation of your blogs, creating your own product in the market you are blogging for and even selling your blog. I have not tried any of the techniques in this section yet but I am planning on creating some of my own products to sell to my blog readers.

In conclusion, I would highly recommend Blogging to the Bank 2.0. if you are looking to start your first blog, or even get more serious with your current blogging. After reading Rob’s ebook I decided to make my first serious blog (i.e. a blog in a niche topic that I would be updating regularly) and whilst I am not making nearly enough to retire on, I am generating an increased amount of traffic and revenue each month as a direct result of Rob’s techniques. My main criticisms of Blogging to the Bank 2.0. are that Rob seems to miss certain things out. A section on how to ping your blog automatically would have been really useful to some readers and there are a number of helpful WordPress plugins I have come across that Rob does not feature in his ebook. However, these are only small criticisms. By following the instructions inside Blogging to the Bank 2.0. I believe a relative beginner could quite easily get a monetised blog online in a short period of time.

GOOD POINTS
- Very detailed instructions and informative screenshots make it easy to implement the ideas as you read. It is ideal for beginners.
- All the neccessary topics are covered from installing and creating your blog right through to promoting it.
- Contains links to a lot of good, free tools and resources.
- Rob’s discussion of Web 2.0. techniques is highly useful.
- Rob’s diagram of how to monetise your blog really helped me.

BAD POINTS
- There is no section on how to ping your blog automatically.
- I feel Rob has missed out a number of useful WordPress plugins.
- I feel Rob should have discussed how to schedule your posts in WordPress.

HOW I HAVE GAINED FROM BLOGGING TO THE BANK 2.0.
Before reading Blogging to the Bank 2.0. I primarily used my blogs as a replacement for some of my existing websites because they are easier to update. However, after reading this ebook I have taken the plunge and created my first, serious niche blog that I update regularly. Plus, I have become aware of the huge potential social bookmarking has to offer.

*****

If you want to purchase Blogging to the Bank 2.0. click the banner below:

*****

EBOOK DETAILS
FILE SIZE: 1,484kb Zipped, 1,531kb Unzipped.
FORMAT: Adobe Acrobat (.pdf)
NUMBER OF PAGES: 79
SUBJECT: Mailing Lists Unleashed is an all inclusive guide from Lee McIntyre detailing how to build and profit from your very own mailing list.

ABOUT LEE MCINTYRE (AUTHOR OF MAILING LISTS UNLEASHED)
Lee McIntyre is a teacher who has already successfully sold digital products online in the teaching niche. Although Lee has only been trading online since 2006 he is a true success, selling 600+ copies of his first Internet Marketing ebook, Auction Profits Unleashed, during pre-launch alone. Since then Lee has launched a number of successful ebooks, a membership site and an excellent newsletter.

ABOUT MAILING LISTS UNLEASHED
Inside Mailing Lists Unleashed, Lee McIntyre details the importance of building a responsive email list if you want to succeed online. He explains how to go about building, maintaining and profiting from your very own email list and illustrates this with stories from his past experience and insightful screenshots. The topics Lee covers include;
- Why the traditional model of Affiliate Marketing is flawed!!
- How to automate your List Building Efforts!!
- How to create a Sizzling Squeeze Page!!
- How to create an Effective Thankyou Page!!
- How to create an Effective Confirmation Page!!
- How to create your very first Newsletter!!
- How to profit from your List!!

After a short introduction, Lee criticises the traditional model of affiliate marketing. He believes the core advice is correct but the way people are encouraged to execute it is poor, using the idea of football (soccer) to illustrate his ideas further. Overall, Lee believes that focussing on just achieving sales is a short-term approach. Focussing on building a list is (in Lee’s eyes) a much better long-term approach. It allows you to build a business because you can leverage today’s efforts multiple times in the future. I agree with what Lee says in this chapter. By building a list the traffic you generate can be utilised multiple times and it is a much more efficient system than sending leads direct to a sales page.

Next, Lee goes on to discuss how to automate your list building activities. The best way to do this is by taking advantage of the services of an autoresponder. Lee and myself both recommend the services of Aweber to automate your list because of their brilliant email delivery record. In this chapter, Lee explains in great detail how to use Aweber and set it up your first list. He includes some great nuggets of information including; how to keep subscribers on your list and how to effectively brand yourself. Overall, this chapter provides a great introduction to Aweber, particularly for beginners looking to start their first list. The screenshots are really helpful if you are struggling with any areas of the setup. However, if you are experienced in the use of Aweber you will probably be able to skip right through this chapter.

In the third section of Mailing Lists Unleashed the topic of squeeze pages (pages that are designed to collect the name and email address of visitors and add them to your list) is covered. Lee describes how he decides what to include on his squeeze pages, his 6 golden squeeze page rules and also provides some squeeze page examples. I found this section quite useful because it allowed me to evaluate my own squeeze pages critically. In particular, Lee’s 6 golden squeeze page rules allowed me to check that I had included all the critical information in my own squeeze pages.

Next Lee goes on to discuss in greater detail how to add the web form to your squeeze pages using Aweber. Like the previous chapter on Aweber the information here is informative and the screenshots really make it easy to follow. However, it is aimed more at the beginner who is doing this for the first time. I cannot fault the information itself but if you have created a few web forms in Aweber previously you are unlikely to learn anything new.

Following this Lee goes on to cover thankyou pages. A thankyou page is the page that subscribers see after they have entered their details into the web form. If you do not create a unique thankyou page Aweber will show subscribers a default page. However, Lee believes that it is imperative for you to create your own thankyou pages because it can increase the number of subscribers who confirm their subscription. He then goes on to explain his 4 thankyou page rules which are in a similar vein to his 6 golden squeeze page rules, and as always includes screenshots of some of his thankyou pages for illustration. I found this chapter to be another informative one. It was not quite as useful as the chapter on squeeze pages but the 4 thankyou page rules were good nonetheless.

After this Lee goes on to cover confirmation pages. These are similar to thankyou pages but instead of appearing immediately after the customer has entered their name and email address, they appear once the customer has confirmed their subscription to your list. The chapter is laid out in a similar way to the previous ones with Lee explaining how to set up a confirmation page in Aweber, then listing his 3 confirmation page rules and finally providing some screenshots for illustration. Although this chapter is laid out in a similar way to previous ones I feel I learnt a lot by reading it, because at the time of reading I was not utilising my confirmation pages effectively. Reading this chapter brought that fact to my attention and allowed me to do something about it.

Once you get to this stage of Mailing Lists Unleashed you should have your automated email list building system in place (if you have been acting upon the advice as you read). Subscribers who enter their details on your squeeze page will be directed to a thankyou page. This thankyou page will encourage subscribers to confirm their subscription. If they do this they will then reach the confirmation page. All this will take place automatically without you having to lift a finger.

Now that everything is set up Lee goes on to cover the next stage of the process - creating your first newsletter. Lee first discusses how his very own Lee McIntyre Newsletter boasts a very low unsubscribe rate and a very high response rate because he does things a little differently to many email marketers. He then goes on to explain how to make your own newsletter unique by breaking a number of the established email marketing rules. Lee finishes the chapter off by detailing how to increase the reach of your newsletters and also how to make a little money with them too. Overall, this was one of the most useful chapters for me. After reading it I found a lot of areas in my newsletters which required improvement. If I had not read Mailing Lists Unleashed they would have gone unnoticed.

Next Lee goes on to describe how to distribute your newsletter with Aweber. As with all the previous chapters on Aweber, Lee provides plenty of screenshots and lots of description to ensure that the beginners can follow. The chapter is very informative but for those who have some experience with Aweber the knowledge will be of limited use.

Lee heads into the final chapter of Mailing Lists Unleashed by discussing how to profit from your list by setting up a few follow up emails (emails that are sent out to subscribers after a pre-determined interval e.g. followup email 1 can be sent 3 days after subscription, followup email 2 can be sent 2 days after that etc). Lee goes into great detail outlining what he would include in each of these follow up emails which I personally found very useful. Overall, this chapter was the one from which I gained the most. Before reading this chapter I really was neglecting my followup emails. However, with Lee’s detailed instructions this was easily ammended.

In conclusion I highly recommend Mailing Lists Unleashed to both beginners and more experienced email marketers. The screenshots and detailed instructions that Lee provide make it easy for someone to set up their first email newsletter as they read. However, the little touches that Lee recommends to; maintain subscriber loyalty, increase the amount of money your list makes and make readers more responsive to you can really help enhance your email list. The ebook is not without its faults. Lee does not cover all topics with the same level of detail. In particular, the subjects of negotiating product discounts and driving traffic to your squeeze page are only covered briefly. Nevertheless, if you want to start your own email list but find yourself lost Mailing Lists Unleashed is a good place to start.

GOOD POINTS
- Very detailed instructions and informative screenshots make it easy to implement the ideas as you read. It is ideal for beginners.
- Lee’s unique ideas will make your subscribers a lot more receptive to your emails.
- If you follow Lee’s instructions your email list will be largely automated once set up.

BAD POINTS
- Certain points, including traffic generation and negotiating product discounts for your list, are not discussed in a great level of detail. This is particularly noticeable when compared with the majority of Mailing Lists Unleashed which is highly detailed.

HOW I HAVE GAINED FROM MAILING LISTS UNLEASHED
Whilst reading Mailing Lists unleashed I picked upon a number of small but useful improvements for my newsletter. However, the most significant benefit for me was the section on followup emails. I really learnt a lot here about what I was doing wrong and what I needed to do to improve this situation.

*****

If you want to purchase Mailing Lists Unleashed click the banner below:

*****

EBOOK DETAILS
FILE SIZE: 978kb Zipped, 1,032kb Unzipped.
NUMBER OF PAGES: 73
FORMAT: Adobe Acrobat (.pdf)
SUBJECT: A guide to generating viral traffic and income from eBay.

ABOUT LEE MCINTYRE (AUTHOR OF AUCTION SECRET PROFITS)
Lee McIntyre is a teacher who has already successfully sold digital products online in the teaching niche. Although Lee has only been trading online since 2006 he is a true success, selling 600+ copies of his first Internet Marketing ebook, Auction Profits Unleashed, during pre-launch alone. Since then Lee has launched a number of successful ebooks, a membership site and an excellent newsletter.

ABOUT AUCTION SECRET PROFITS
In Auction Secret Profits, Lee explains how you can use eBay to generate a lot of viral traffic and additional income. The topics Lee covers include:

• The eBay Ebook Market!!
• How to Profit from eBay Auctions without Selling Anything!!
• Creating Short Reports!!
• How giving away Ebooks can Make you More Money than Selling Them!!
• How to get Ebook Sellers working for You!!

Lee begins Auction Secret Profits by discussing the eBay ebook market. In particular Lee discusses the flaws in the market and the mistakes that many eBay ebook sellers make (as an eBay ebook seller myself I thankfully don’t make make these mistakes). Lee then outlines how you can use the flaws in the eBay ebook market for your own personal gain. Overall, this section is a refreshing take on the eBay ebook market. If you browse many Internet Marketing forums you will see topics such as “The eBay ebook market is dead”. However, Lee has shown that there is indeed money to be made if you use a little creativity.

Next, Lee goes on to discuss how to measure the demand for different products on eBay. This is a lot easier than I thought it would be and all the research methods can be implemented on the actual eBay website. Lee even gives some suggestions to readers of the ebook as to what is currently in demand. For example, at the time of writing Auction Secret Profits, the World of Warcraft was one of these in demand products.

Once you have choosen a niche or product to focus on (based on your eBay research) you need to monetise it (make money from it). Lee discusses how to do this in great detail and even provides two different methods to monetise your chosen niche/product. Unfortunately, I can’t discuss these methods in this review as it would reveal too much of Lee’s subject matter and that is something I do not want to do. However, I assure you that it is great information for people who want to profit from eBay traffic and Lee really has overdelivered here.

In the next section of Auction Secret Profits, Lee discusses creating short reports based on your chosen product/niche. First, he discusses how you can research the information for your short report for free or at a very low cost. Then he provides a few quick writing tips. After this Lee discusses a number of other ways you could create your short reports including PLR and outsourcing. He also discusses monetising the report but as I said above I can’t really reveal this information in my review. Overall, this is a great section with the information being straight to the point. Most ebooks I have read that discuss product creation fail to mention that PLR and outsourcing can be used to ease the process.

At this point you will now have all the ingredients you need to generate viral traffic and income from eBay. You just need to get them out there. In the final section of Auction Secret Profits Lee discusses how to distribute your ebook. There are a lot of tips here which include making your ebook look professional, offering it to eBay ebook sellers and more. Although the information in this section is not very advanced this does give you a lot of ideas for distributing your ebook.

Overall, I’ve got to say this wasn’t an easy ebook to review. The nature of the information means that I can’t reveal to much without completely giving Lee’s game away. However, with Auction Secret Profits, Lee has provided a complete system for generating traffic and revenue from eBay WITHOUT listing your own auctions. It’s a very low cost system and with the examples Lee provides there really is no excuse why anyone can’t implement their own Auction Secret Profits system.

GOOD POINTS

• Lee makes it very easy to measure demand on eBay.
• I was really impressed with the section on creating your own short reports. Lee provides lots of resources which will help you - even if you have never created a product before.
• Once your reports are out there that’s it. There is no more tweaking or maintenance required.

BAD POINTS

• Lee could have provided links to some good ecover designers.
• I don’t think the level of traffic from these methods is as great as Lee mentions.

HOW I HAVE GAINED FROM AUCTION SECRET PROFITS
As an eBay ebook seller myself I thankfully don’t make the mistakes that Lee mentions. I have created my own ebooks and am increasingly working on creating more and more of my own products. I implement a lot of the ideas Lee mentions inside Auction Secret Profits already. However, one area I need to seriously improve upon is testing. I get my ebooks out there but I don’t test the results. Lee explains how to do this so I just need to start doing it.

*****

If you want to purchase Auction Secret Profits Click Here.

*****

EBOOK DETAILS
File Size: 1,937kb Zipped, 2,030kb Unzipped.
Number of Pages: 64
Format: Adobe Acrobat (.pdf)
Subject: A guide to setting up and managing your eBay store and getting it ready to sell digital products.

ABOUT LEE MCINTYRE (AUTHOR OF AUTO AUCTION INCOME)
Lee McIntyre is a teacher who has already successfully sold digital products online in the teaching niche. Although Lee has only been trading online since 2006 he is a true success, selling 600+ copies of his first Internet Marketing ebook, Auction Profits Unleashed, during pre-launch alone.

ABOUT AUTO AUCTION INCOME
In his first ebook, Auction Profits Unleashed, Lee explained how he uses eBay to generate leads for digital products. In Auto Auction Income Lee takes a few steps back and outlines how to set up and manage your eBay store and get it ready to sell digital products. This is quite a comprehensive subject which Lee breaks down into the following chapters inside Auto Auction Income:

• Setting Up Your eBay Empire the ‘Right Way’!!
• Setting Up Your Own eBay Store!!
• Managing Your eBay Store!!
• Customising Your eBay Store!!
• Creating Your eBay Listings!!
• Digital Delivery Using E-Junkie!!
• Digital Delivery Using DLGuard!!

In the first chapter “Setting Up Your eBay Empire the Right Way”, Lee describes his first experience of selling digital products on eBay and a key mistake that he made. Lee did not fully automate all aspects of his eBay business. A problem was thrown in his path which could have easily been avoided had his eBay business been fully automated. Instead the problem cost Lee 6 weeks of lost business - a loss which he values at $2500. This chapter is short and to the point but it teaches a vital lesson for those setting up their eBay stores - don’t cut corners and don’t miss anything out along the way.

The next chapter of Standing Start Profits is “Setting Up Your Own eBay Store”. Lee begins by outlining the benefits of an eBay store for serious sellers. He then goes on to cover in great detail with screenshots; registering with eBay, opening your eBay store and registering with Selling Manager Pro. This isn’t new information to me but for a beginner I can see how it would be useful.

After this the third chapter of Auto Auction Income covers “Managing You eBay Store”. Lee begins this section by explaining how to navigate around your ‘My eBay’ page and outlining what the various icons mean using screenshots. Next he explains (with screenshots again) how to automate various aspects of your eBay business including; the leaving of feedback, the sending of customised outgoing emails and most importantly the listing of your auctions. The information in this chapter is solid. In particular, the instructions on how to automatically list your auctions is a great time saver.

In the fourth chapter Lee covers “Customising Your eBay Store” and again illustrates all his instructions with screenshots. First, he covers the importance of having a unique shop logo, how to get one and how to get it online. After this Lee explains how to change the colours and layout of your eBay store. Following on from this Lee goes on to discuss how to set up store categories, how to set up promotion boxes, how to select your eBay store’s keywords and how to set up end of auction emails. You can discover most of the information in this chapter yourself simply by spending a few hours playing around with the various eBay store features located in ‘My eBay’. However, by reading Lee’s instructions you can save a lot of time and find out exactly what you need to do. Overall, another good, solid chapter.

Next Auto Auction Income goes on to cover “Creating Your eBay Listings”. Lee, like a lot of other sellers, recommends eBay’s Turbo Lister tool as the best way to create your eBay listings. I personally don’t use Turbo Lister - I instead create the listings using eBay’s Sell Your Item form then set them to automatically relist. Therefore, I haven’t been able to fully test this chapter. However, Lee goes into great detail explaining how to create your eBay listings in Turbo Lister and I’m sure I would have no trouble using Turbo Lister by following Lee’s instructions. My main criticism of this chapter is that Lee could have gone into a little more detail when covering the actual design of your auction. Those who are new to eBay are not likely to be familiar with designing listings in HTML and may require more information than is provided.

The final two chapters of Auto Auction Income are “Digital Delivery Using E-Junkie” and “Digital Delivery Using DLGuard” which both cover how to automatically deliver your digital products to customers after the payment has been made. E-Junkie and DLGuard are two tools that I do not use. I instead use the excellent My Digital Dispatch to automatically delivery my ebooks on eBay. However, Lee has again gone into great detail and used screenshots to explain how to use these two tools. I’m confident he has covered everything that potential users will need to know.

Overall, I really like the way Lee has presented Auto Auction Income. He has used a lot of screenshots and detailed instructions to explain the ideas and methods in his ebook. Presenting the information in this way makes it a lot easier for people that are not confident in using eBay to follow the information and ultimately set up their eBay store. Although for me the actual information is nothing new or groundbreaking - Lee’s presentation is excellent. If you are looking to set up your first eBay store and start selling digital products then there is some good information contained within Auto Auction Income. However, if you have some experience selling on eBay and have operated an eBay store for some time there may be little new information for you here.

GOOD POINTS

• The detailed step-by-step instructions with screenshots are very easy to follow. You can implement them as you read.
• Automating all the aspects of your eBay store, as Lee discusses in Auto Auction Income, will save you a considerable amount of time.
• Auto Auction Income acts as a good checklist to make sure you have completed all the steps towards automating your eBay store.

BAD POINTS

• I feel Lee could have provided a little more information covering the design of HTML listings.
• People who have used eBay and eBay stores before may be familiar with some of the ideas Lee covers and find little new information.

HOW I HAVE GAINED FROM AUTO AUCTION INCOME
I have been operating my eBay ebook store for a number of years now and because of this I didn’t really find anything new inside Auto Auction Income. However, if I had read this ebook when I was starting out it would have been very useful to me - answering a lot of my questions and saving me a lot of time.

*****

If you want to purchase Auto Auction Income Click Here.

*****

EBOOK DETAILS
File Size: 812kb Zipped, 859kb Unzipped.
Number of Pages: 64
Format: Adobe Acrobat (.pdf)
Subject: A guide to using eBay to generate leads for digital products.
Other Information: You can download a free leaked chapter from Auction Profits Unleashed by Clicking Here.

ABOUT LEE MCINTYRE (AUTHOR OF THE AUCTION PROFITS UNLEASHED)
Lee McIntyre is a teacher who has already successfully sold digital products online in the teaching niche. Although Lee has only been trading online since 2006 he is a true success, selling 600+ copies of his first Internet Marketing ebook, Auction Profits Unleashed, during pre-launch alone.

ABOUT AUCTION PROFITS UNLEASHED
Auction Profits Unleashed explains how Lee McIntyre uses eBay to generate leads for digital products and squeezes every last drop of value from the site. Best of all, Lee explains how to automate the whole process. The topics covered include:

• Why eBay is an Internet Marketer’s Best Friend!!
• Finding an Online Market to Serve!!
• Creating a ‘Premium’ Digital Product!!
• Setting up a Sales Page for your Product!!
• Getting an eBay Account and Getting some Feedback!!
• Using eBay to Generate Leads!!
• Preparing your Auto-Responder to Follow Up with Leads!!
• Choosing a Delivery Method for your Digital Product!!
• Developing your Marketing Funnel Further!!

Lee begins the ebook by explaining what a typical day as a school teacher involves for him. This is usually a 7.30am - 6pm shift at the school, plus one hours marking, four times a week. He does this simply to explain that if someone like him can find the time to make money online - then other people can too.

After this he moves on to explain ‘Why eBay is an Internet Marketer’s Best Friend’. As you probably already know eBay is one of the top ten ‘most visited’ websites on the Internet. Furthermore, visitors to eBay are ready buyers although the critics argue that these buyers are penny pinchers and bargain hunters. What may surprise you is that Lee agrees with these critics BUT thinks it makes eBay an even more attractive place to market your products. He believes that this bargain hunter mentality can actually be used to improve your sales. Lee then sums up his thoughts with a story about his Grandma (and her bargain hunting tendencies) and how his Grandma may actually spend more money whilst trying to get a bargain. Overall, I liked this chapter and I found it was a really good answer to the critics who say the digital product market on eBay is dead. I particularly liked Lee’s example which involved his Grandma and found it a good conclusion to the chapter.

In the next chapter Lee moves on to discuss ‘Finding an Online Market to Serve’. He begins by stating that although there is a lot of money to be earnt on eBay by selling your products, there is even more money to be earnt if you follow up with your customers and sell them a premium digital product. Following this, Lee goes on to discuss how to research the potential demand for a digital product, using the niches of weight loss, credit repair and classroom management (a niche which Lee has already had success in). He then goes further and shows readers how to assess the potential for a digital product in a specific niche with multiple tools including; Overture, eBay, ClickBank and Google. This chapter does contain some good information. I found the section where Lee explains the difference between determining demand in a market and demand for a digital product in a market very insightful and helpful. However, I believe Lee could have been a bit more concise in explaining his ideas in this chapter.

In the fourth chapter Lee moves on to cover everyone’s favourite topic; ‘Creating a Premium Digital Product’. He begins by explaining the different kinds of digital products that you can potentially create and then states which type of digital product is his favourite. Next, Lee covers the three basic options available to you if you want to create a digital product (which unfortunately I can’t list for you here). For each of the three options Lee explains the pros, the cons and makes suggestions as to how he would go about creating a digital product using that method. He also states how he thinks each option should be best utilised. With a topic as popular as digital product creation there are always going to be other texts out there which cover the topic in more detail. However, in this chapter Lee has a good stab at it, providing some very useful advice for those creating their first digital product and he covers all the required bases. Overall, this chapter provides an excellent, concise and informative summary of a potentially tricky subject.

Following this Lee moves on to cover ‘Setting up a Sales Page for your Product.’ When I read this chapter it reminded me a lot of my own experiences when creating my first sales page. The first very valid point that Lee makes in this chapter is to NOT do everything on the cheap. Based on my own experiences I really agree with what Lee says here because if you do everything on the cheap then you and your products look cheap. Next he moves on to cover the actual writing of your sales letter. Lee provides readers with a basic ten point template of what a sales letter should include and then provides some more general writing tips to readers. He then finished the chapter with some tips on formatting your sales letter. Overall, I felt this chapter wasn’t as strong as the others within Auction Profits Unleashed. The ten point plan is a good template to follow when writing your sales letter, but a lot of the information is quite subjective and I didn’t learn anything significant after reading it.

In chapter six ‘Getting an eBay Account and Getting some Feedback’ is covered. This is a rather short chapter and to anyone who has been using eBay for some time it will contain little new information. There are some basic feedback management tips included but nothing I didn’t already know.

After this Lee moves on to describe how eBay can be used to generate leads. I can’t reveal the actual method he uses here because it would reveal all the secrets behind Lee’s ebook, and that is not what I intend to do with these reviews. However, I can reveal that it is a very valid method for generating leads and one that I use myself. Overall, this is a really crucial chapter and contains some great information which I would recommend everyone should act upon. I’ve lost count of the times I have heard the phrase “The money is in the List” but the frequency that this phrase is used only goes to show that generating leads is key to your success online.

Once you have your leads on the list you then need to follow up with them and that is exactly what Auction Profits Unleashed covers in the next chapter. First, Lee covers the two autoresponder options available to you; a Self Hosted Solution or a Third Party Solution. He explains which is his favourite and why. Next he goes on to finish the chapter by covering how he would approach follow up communication with customers. Again I found Lee makes some good points in this chapter but it’s a very subjective topic for which everyone has their own opinion. Overall, this section does act as a good guide (which can be modified according to personal preference) for people looking to start their first mailing list and autoresponder series.

Following on from this Lee goes on to discuss ‘Choosing a Delivery Method for your Digital Product’. I personally use My Digital Dispatch for my digital delivery but Lee covers both E-Junkie and DLGuard in this chapter. Since I haven’t got any experience with these two products I can’t comment on how good they are. However, Lee does go into great detail explaining both systems and even includes screenshots. Although I haven’t used these two products, I do know that when selling online it is important to automate as many tasks as you can - including product delivery. In this chapter Lee explains how to automate product delivery in great detail and so overall it is a very useful chapter, containing great information, which can be easily followed and implemented.

In the final chapter Lee covers ‘Developing your Marketing Funnel Further’. In this section he suggests additional ideas to profit from the leads you have acquired from eBay. This section contains some useful tips which will allow you to generate additional revenue from your list and it is a nice conclusion to Auction Profits Unleashed. The information in this chapter isn’t groundbreaking but it is practical and easy to implement.

In conclusion, Lee has done a very good job with Auction Profits Unleashed. If you are selling on eBay and using the site only as a selling platform, then you are missing out on a lot of additional revenue. Using Lee’s ideas you can maintain your eBay sales whilst generating additional sales further down the line. The writing style is really easy to follow and the use of screenshots to explain Lee’s ideas is a great assistance too. Best of all, once set up most of Lee’s ideas run on autopilot. As an eBay seller myself Auction Profits Unleashed comes highly recommended and I give it my own personal seal of approval.

GOOD POINTS

• The detailed step-by-step instructions with screenshots really help. You can implement the information as you read.
• I really found myself relating to a lot of Lee’s examples which allowed me to really connect with the information in Auction Profits Unleashed.
• The level of success Lee has achieved in such a short time online goes to show just how effective his ideas are.
• I was particularly impressed with the way Lee broke down the topic of creating your own digital product. It can be a hard topic to cover but Lee has made it really easy to understand.

BAD POINTS

• I feel Lee could have been a bit more concise when covering certain topics.
• Some of the material covered (such as writing a sales letter) is quite subjective. I got the impression that it was Lee’s own opinion rather than what is actually proven to work.
• I found the section on getting started on eBay and getting some feedback very basic and didn’t learn anything new.

HOW I HAVE GAINED FROM AUCTION PROFITS UNLEASHED
I already sell my own premium product at http://www.theebookcavern.co.uk/ so I implement lots of the ideas Lee covers already. One thing I plan to act upon is the information in Lee’s final chapter ‘Developing your Marketing Funnel Further’. I feel it’s one area that I am not taking full advantage of currently.

*****

If you want to purchase Auction Profits Unleashed Click Here.

*****

EBOOK DETAILS
File Size: 6.38mb Zipped, 9.86mb Unzipped.
Number of Pages: 205
Format: Adobe Acrobat (.pdf)
Subject: A guide to getting started with and profiting from Google Adwords.
Other Information: Comes with multiple free bonuses including a crash course, a quick start guide and a transcript on how to profit with Google Adwords.

ABOUT PERRY MARSHALL (AUTHOR OF THE DEFINITIVE GUIDE TO GOOGLE ADWORDS)
Perry Marshall is a direct marketing expert. Perry is a published author, sells a number of products offering marketing advice and also offers a marketing and publicity service for a number of companies.

ABOUT THE DEFINITIVE GUIDE TO GOOGLE ADWORDS
Before I begin this review I want to let you know my experience with pay per click (PPC) advertising. I had tried PPC once before reading The Definitive Guide to Google Adwords, based on a recommendation in The Rich Jerk’s ebook. However, The Rich Jerk does not cover PPC in a great level of detail and as a result I didn’t really have a clue what I was doing. I simply deposited the money in the PPC account, entered all the keywords related to my website that I could think of from the top of my head, created an advert and ran the campaign. Although, I noticed increased traffic and increased Google Adsense earnings - I was losing money, I wasn’t tracking my PPC traffic and I didn’t know how to improve adverts or keywords. As you can see although I had experience of PPC before reading Perry’s guide, I didn’t know what I was doing and I would definitely consider myself an Adwords beginner.

In Perry’s words, The Definitive Guide to Google Adwords teaches you ‘How to Beat the Learning Curve and Generate Instant Web Traffic with the World’s Fastest Direct Marketing Machine’. In my own opinion, it is an extremely comprehensive guide to Google Adwords (weighing in at over 200 pages) which takes you from getting started with Adwords right through to mastering the Adwords system. The ebook is split into the seven broad chapters; ‘Getting Started’, ‘Managing the Basics’ and ‘Making your Traffic Pay’, ‘Tools, Tips and Tricks’, ‘Your Questions Answered’, ‘Improving your World’ and ‘Further Help and Services.’ But how well does Perry explain the complex Adwords system?

Perry begins with ‘Getting Started’ which is broken down into the following subsections:

• Google Adwords & The Art of War: Thill, Addiction, Obsession Fun!!
• Why Google Adwords is So Important and Why You’re Lost Without It!!
• Building a Campaign from Scratch: A Step-by-Step Example!!
• Anatomy of a Real Life PPC Campaign!!
• Your “Getting Started” Ad Content Checklist!!
• How to Advertise in Local Markets!!

In this pretty self explanatory first chapter Perry explains how to get your first Adwords campaign up and running. By far my the most useful section of this chapter to me was ‘Building a Campaign from Scratch: A Step-by-Step Example’. For the campaigns I have started this has been my blueprint. Screenshots are included every step of the way and I found it really easy to perform all the necessary research (something I didn’t have a clue about beforehand) and then create my first Adwords adverts. When I want to create a campaign I just get this section on screen and then follow it - it really is as simple as that. I also found the ‘Getting Started Ad Content Checklist’ very useful as a summary to the chapter. My main criticism of this chapter is that Perry recommends certain tools & services that cost a fair amount of money - some of which are pretty much essential to running your Adwords campaign. Having purchased this ebook I wasn’t expecting any additional expenditure apart from my Adwords fees so I was a little disappointed with this. However, in general this chapter does a great job and is responsible for improving my understanding of Adwords and getting my first adverts online.

The next chapter is entitled ‘Managing the Basics’ and covers:

• Campaigns, Adgroups & Keywords: How to Break Them All Down!!
• Keyword Status: How Google Rewards You For Relevance!!
• Andrew Goldman’s “Goldilocks Theory of Good Ad Copy”!!
• Expanded Phrase Matching & The Power of Negative Keywords!!
• Turning Solid Traffic from Ultra Generic Keywords!!
• Google Adwords Cheat Sheet!!
  

This chapter follows on nicely from ‘Getting Started’ and explains how you can improve the efficiency of your Adwords campaigns. Whereas the main aim of the first chapter is simply to get your Adwords campaign running, ‘Managing the Basics’ shows you how to organise your adverts, keywords etc, so that they are more relevant. How Google rewards you for relevancy is explained in greater detail by Perry, but in simple terms more relevant adverts get better Click Through Rates (CTRs), lower keyword costs and better positions, so it’s definitely in your interests to have relevant adverts. Overall, I found this to be another great chapter. Perry includes lots of sample adgroups as examples to help you learn, and shows you how to improve the relevancy for all of them. I’ve applied these principles to my own Adwords campaigns (which have been running for a month at the time of writing) and I’m pretty happy with the conversion rates. I know that there’s still room for improvement but I’m pleased with the results after one month.

The third chapter is ‘Making Your Traffic Pay’ and discusses:

• Converting Your Traffic to Sales: The Most Critical Success Ingredient!!
• Your Most Strategic Number!!
• Perry Marshall’s Web Traffic Conversion Cheat Sheet!!
• The Importance of Tracking Conversions and Sales!!
• Hands On Conversion Tracking: A Real Life Example!!
• Moving Products Like Hotcakes, But Barely Breaking Even!!
• Using Google’s Conversion Tracker!!
• What are Turn-the-Corner Keywords, and Why are They Critical!!
• Value per Visitor and Affiliates!!
• Google’s Stricter Affiliate Policy: Why It’s Good News for You!!
• The Absolute Paramount Importance of Split Testing!!

With this chapter Perry makes a very good point about Adwords - Your traffic is useless unless you can convert it into customers. The most useful part of this chapter for me was the advice on turning content traffic (Google Adsense) on or off for your Adwords campaign as it’s not really something I had considered before. Plus there’s a great tip in there which will help you avoid a bidding war and save quite a lot of money, whilst sacrificing only a little traffic. However, my overall impression of this chapter is that it wasn’t as good as the previous two. Although it is well written, contains plenty of examples and is easy to follow I found that I didn’t learn as much from this chapter. The first two chapters taught me how to set up and manage an Adwords campaign - something I could not do before reading this ebook. With this chapter I already had a general idea of how to write adverts and landing pages that would convert (maybe due to my experience as a seller on eBay), and this chapter affirmed my ideas rather than teaching me any new skills.

Perry then goes on to discuss ‘Tools, Tips & Tricks’. This section covers the following topics:

• Google Image Ads: Taking Advantage of Another Great Medium!!
• Site-Targeted Adsense!!
• Tweaking your Account with Google’s Bells and Whistles!!
• Cool Tips & Tricks for Generating New Keywords!!
• The Power of Capitalisation!!
• How to Test Your Product Idea Before You Develop Your Product!!
• Special Report: Do Less, Earn More & Live Better!!

This part of the ebook contains a lot of additional information about advertising using Adsense adverts on other people’s websites, rather than through the Google search via Adwords. Like with the other sections of the ebook, Perry explains the material well and includes plenty of examples. However, I’ve not experimented with Adsense as an advertising medium yet, so I can’t comment on how effective it is. Perry also uses this chapter to discuss the other tools Google offers Adwords users and offers a few more tips. Again, although this is a good chapter it just wasn’t as useful to me as the first two.

After this Perry goes on to answer readers questions in the chapter ‘Your Questions Answered’:

• What to Do When Keywords Cost $5-$10 per Click!!
• When You’re Up Against Stiff Competition: A Tidy Summary!!
• FAQ: Frequently Asked Questions!!

This chapter does exactly what it says on the tin - answers customer questions related to Adwords. Obviously, the value of this chapter is unique to the individual and the problems they are having. In his answers Perry conveys a lot of good information, but most of it can be found in other sections of the ebook.

The sixth chapter is ‘Improving Your World’ which includes the following subsections:

• An Unusual Application of Pay Per Click!!
• Shade for the Children: Feeding & Clothing Orphans!!
  

The above are bullet points are two articles by Perry which make up this chapter. Unlike the rest of this ebook these articles are not really instructional but still a good read nonetheless.

In the final chapter Perry goes onto explains sources of ‘Further Help & Services’ which includes:

• How to Get More Help with Your Campaigns!!
• More Tools & Resources from Perrry Marshall!!
• Epilogue: Restroom Confessions of a Millionaire Marketer!!

The beginning of this chapter contains a list of links for extra services from Perry. Then the epilogue teaches you how to build a list of customers and get backend sales. This was useful information and is a very valid strategy, but it was nothing new to me.

In conclusion, I would definitely recommend Perry Marshal’s The Definitive Guide to Google Adwords to anyone who wants to get a foothold in this market. I’m being completely honest when I say I didn’t have a clue about how to use Adwords properly before reading this guide. At the time of writing I’ve run multiple campaigns - some successful, some not - and achieved average click through rates of 1.5% and conversion rates of 20%. There’s room for improvement for sure but I now know what I’m doing. I can use the Adwords program to generate traffic and I can convert this traffic into newsletter subscribers. It is a big increase in spending compared with what I am used to, but that’s the price you pay for instant traffic. My intention when reading this ebook was to learn how to use Google Adwords to generate valuable website traffic and this ebook gets full marks because that is exactly what it has taught me.

GOOD POINTS

• The detailed step-by-step instructions with screenshots really help. You can implement the information as you read.
• There’s plenty of examples which again are a great help. If something doesn’t click at first, a different example often aids understanding.
• The ebook is really well written and easy to read. Perry provides just the right mix of instructional information, real life stories and examples, which makes the ebook really enjoyable to read.
• It’s great value for money. I’ve paid a similar price for ebooks which are less than fifty pages in length and quite happily done so. However, with over 200 pages in the main ebook plus all the free bonus Perry really has delivered.

BAD POINTS

• There are additional tools and services which you have to pay for. I wasn’t expecting to have to pay more than my Adwords fees.

HOW I HAVE GAINED FROM THE DEFINITIVE GUIDE TO GOOGLE ADWORDS
As I mentioned earlier in the review I’m getting an average click through rate of 1.5% and converting this traffic at around 20% Not only have I gained new subscribers but I’ve also learnt how to use Adwords - a useful skill that I did not have before reading this ebook.

*****

If you want to purchase The Definitive Guide to Google Adwords Click Here.

*****

EBOOK DETAILS
File Size: 313kb Zipped, 279kb Unzipped.
Number of Pages: 15
Format: Adobe Acrobat (.pdf)
Subject: A guide to how eBay ebook PowerSeller PlanetSMS uses the viral power of eBay to drive visitors to his website.

ABOUT JOHN THORNHILL (AUTHOR OF AUCTION TRAFFIC EXPLOSION)
John Thornhill (aka eBay PowerSeller PlanetSMS) has been selling information products on eBay for many years and has over 10,000 positive feedback comments. He also runs the successful PlanetSMS Newsletter which provides valuable tips to those selling ebooks on eBay.

ABOUT AUCTION TRAFFIC EXPLOSION
Auction Traffic Explosion explains how John Thornhill (aka eBay PowerSeller PlanetSMS) has used eBay to drive traffic to his websites and build his mailing list. The topics John covers include:

• Over 30 ways to drive traffic to your Website!!
• How you can use the tools eBay supplies to legally build your List!!
• How to legally put your web address into your Auctions!!
• Why you should be selling info products and the tools you should be using!!
• How to turn your buyers into sellers that ultimately promote you and ultimately make you Money!!
• How to turn Auction Visitors into Subscribers!!

John begins his ebook by explaining the Auction Traffic Explosion system in a nutshell. He then follows this up with 10 reasons why info products are the ‘perfect product’ to sell on eBay. This opening chapter does a good job explaining why you should sell information products. Some of the reasons for selling ebooks are quite basic, and are points that you would naturally associate with ebooks. However, four of John’s reasons are very creative ideas and true examples of using eBay in a creative way. This first chapter is a good introduction to Auction Traffic Explosion and a nice introduction to John’s creative way of thinking about eBay.

The next chapter of Auction Traffic Explosion is ‘Build Build Build’ and as you can probably tell in this chapter John explains why you should be building your mailing list. This information is good information, but is nothing new or unique. If you have read other Internet Marketing ebooks you will already know that building your mailing list should be a number one priority. However, John does offer a few quick but basic list building ideas at the end of the chapter for your consideration. Overall, a good chapter but one that is unlikely to teach you something new.

Following this John moves on to explain how to use eBay auctions to generate website visitors. This is a relatively simple process, but one that relatively few ebook sellers no about. John breaks this whole process down into simple, easy to follow, step by step instructions. First, John explains how your visitors can do one of 6 things when they visit your auction and how 5 of these are beneficial to you. Next he explains how to get visitors to your auction with specific examples. John then finishes the chapter by explaining how you can convert these auction visitors into website visitors and/or newsletter subscribers, again with specific examples. Although I already practice the ideas from this chapter, I still found it one of the best in the ebook. The way John has explained his ideas with specific examples means that the chapter is easy to read, and the information is easy to implement.

The next chapter is ‘Ebay Tools that can generate Website Visitors.’ As you can probably guess from the title, in this chapter of Auction Traffic Explosion you are provided with an explanation of eBay tools that will help you achieve your goal of converting auction visitors to website visitors and/or newsletter subscribers. The tools include the eBay store newsletter feature and Selling Manager Pro. Overall, the information in this chapter is OK but nothing you can’t learn by experimenting with eBay a little bit yourself.

Following this John then moves on to explain how you can legally display your web address in eBay auctions. This is quite a good idea but I don’t personally believe it will generate that much traffic to your website. Also I believe a lot of eBayers will be using this method without actually thinking of it as a traffic generation method. Overall, this is one of Auction Traffic Explosion’s weaker chapters.

Next Auction Traffic Explosion explains how you can get visitors to your websites after the sale. John begins this chapter explaining why you should be doing this. He then moves on to explain how to do this with examples of how he does it himself. I found this chapter very similar to the earlier chapter on using eBay auctions to generate website visitors and/or newsletter subscribers. It contains a lot of good information and creative ideas that are explained in a way that’s easy to follow and implement. This is again one of the better chapters contained within Auction Traffic Explosion.

In the final chapter John explains how to turn your customers into sellers, which will in turn generate even more leads for you. John himself generates a large proportion of his income by getting customers to sell his products and then sharing the profits with them. He achieves this using a relatively simple but effective tool which he reveals in this chapter. Although the method of turning your buyers into sellers is a relatively simple one, it is effective. John does only cover it briefly but the profit potential is there. This is definitely an idea I will be using in the future.

Update: May 2007:- John has updated Auction Traffic Explosion, adding a section on using eBay Reviews and Guides and eBay My World to generate extra traffic. I found the section on using eBay Reviews and Guides very useful. Although I myself have written reviews and guides, I’ve never had the level of success John has had with them. I was glad that he shared his top tips for writing a popular guide in this section, because it has shown me how I can get increased exposure for my guides in the future. John also provides a link to his hugely popular ‘Xbox 360 Scam on eBay’ guide which at the time of writing had over 40,000 views. This is a nice addition because you can see John’s ideas working and in action on eBay. Contrastingly, the additional section on eBay MyWorld is good information but is very short. Compared to the eBay Reviews and Guides section it falls short.

Overall, Auction Traffic Explosion is a simple, concise guide to converting auction traffic into website/newsletter traffic. There is absolutely no filler here, just 15 pages of quality information. The majority of the ideas John covers are good, effective ideas. My only real criticism of Auction Traffic Explosion is that I do implement many of the ideas that it contains, but have come nowhere near to John’s 100+ newsletter subscribers per day, but then this could be down to a number of factors. Also, it would benefit beginners if certain areas contained greater detail, but this really is just a minor quibble. However, despite these minor quibbles I would definitely recommend Auction Traffic Explosion to anyone who wants to divert eBay traffic to their website and/or newsletter.

GOOD POINTS

• The system is very cheap to operate. All it costs is your eBay listing fees.
• John provides good, real examples so you can see the system in action.
• The chapter on turning your customers into sellers has the potential to generate significant traffic.
• When implemented correctly the system is a good source of additional traffic.

BAD POINTS

• In certain sections the ebook lacks detail which you be an obstacle for beginners.
• Some of the ideas are not as original or effective as John says.
• No links to website hosting and mailing list companies are provided.

HOW I HAVE GAINED FROM AUCTION TRAFFIC EXPLOSION
The main thing I have learnt from Auction Traffic Explosion is the huge traffic and profit potential of turning your customers into sellers. Although the majority of John’s other ideas are good, I already implement them. However, the sellers to buyers idea is definitely one that I will be using in the future. Plus I will be looking into improving the popularity of my eBay Reviews and Guides using John’s methods.

*****

If you want to purchase Auction Traffic Explosion Click Here.

*****

EBOOK DETAILS
File Size: 941kb Zipped, 1,133kb Unzipped.
Number of Pages: 37
Format: Adobe Acrobat (.pdf)
Subject: A beginners guide to launching and profiting from what Sara calls ‘mini-launches.’

ABOUT SARA BROWN (AUTHOR OF MINI LAUNCHES)
Sara Brown is one of the UK’s top Internet Marketers. She runs a variety of websites which can all be accessed from http://www.sara-brown.com/choices/. If you want to know more read her About Me page on eBay or subscribe to her newsletter through her websites.

ABOUT MINI LAUNCHES
In Sara Brown’s latest ebooks she explains how to launch and profit from what she calls ‘mini-launches.’ These mini-launches earn Sara a consistent monthly income without fail. The idea for this ebook was originally spawned when Sara placed the following banner ad on a website “Sara Brown wants YOUR help. If you could ask Sara just one thing about her business success what would it be? Email HERE” (the last part was a clickable link to Sara’s email obviously). From here replies Sara discovered that buyers wanted to know how she earns her living on the Internet, with real examples, explained in a way so that anyone can do it. As a result of these queries Sara decided to reveal the secrets behind ‘mini-launches’, one of her many income streams. In her own words Sara says “This is the method I would use to quit my job if I were still at the stage of being a 9-5 employee.” Inside Sara Brown’s Mini Launches she reveals:

• How mini-launches bring her thousands of dollars a month!!
• How to set up a mini-launch in a single day!!
• Why you don’t have to worry about creating your own product!!
• Where to get products that most people aren’t aware of!!
• Her secret method of selling products online!!

Sara begins her ebook by explaining how she finds the majority of Internet Marketing sites “as enlightening as shoving your head into a sack of soot.” Sara then goes on to explain that she has a reputation for telling people exactly how she earns her income. Mini Launches are one of her many income streams which she will be explaining to you inside Sara Brown’s Mini Launches.

The next chapter is entitled “How to make Big Profits from Small Cost Items.” She begins the chapter with a screenshot of one of the recent offers she put out. This offer was 250 quality Internet Marketing videos with resell rights for $4 and it brought her a couple of thousand dollars. Sara then explains that this offer didn’t take her very long to put together at all, and then all had to do was mail it to her list. However, she stresses you do not need a mailing list to conduct your very own mini launch. Sara then outlines her first tip for your own mini-launch - keep your costs down and follows this up with a money saving tip. This is the only real content of this chapter, as the rest is mainly just an example of Sara’s video offer mini-launch. Overall, this chapter doesn’t really contain any key information, although it is fairly introductory in its nature. It is interesting to see an example of one of Sara’s mini-launches, but as a subscriber to her newsletter I have already seen this mini-launch and it doesn’t actually teach me anything new. The money saving tip is also nothing new to me and I doubt it will be new to anyone who owns their own website.

Next Sara moves on to describe “Finding a Product.” She describes the multiple ways you can go about finding a product, and her personal favourite product sourcing method for mini-launches. Sara also provides a very good tip for sourcing cheap products with very little research, one that I have begun to use myself. After explaining how to source your products, she then explains how to choose the right one for your mini-launch. To do this you first have to check that the product matches certain criteria (explained inside Sara Brown’s Mini Launches) and then decide whether it is good enough for your very own mini-launch. Overall, this chapter is a very good way of obtaining products quickly and cheaply that you can sell on for a profit. However, I personally prefer to spend a little more time and/or money creating my own, unique product. I will probably use this method in the future but focus the majority of my efforts on getting my own products out there.

The next section covers “Repackaging your Product.” This includes information such as how to find/create product licenses and how to create your sales page. Sara explains how she created sales pages for 3 of her mini-launches and how to create a PayPal button to accept payments. Finally, she covers pricing your product in her own unique way. Overall, I found the information on product licenses quite informative. However, the section on creating your sales page and accepting payments online is a little basic and would probably not be suitable for newbies. Sara simply states that if you don’t know how to create or edit a sales page template then do some research. I feel a little extra information in this section would have been nice. However, the pricing structure Sara suggests is simple and logical, although many Internet Marketing experts are unlikely to agree.

Sara Brown’s Mini Launches then moves on to describe “Distribution - Where do I find people to buy my product?” Sara begins the section by explaining how to build your mailing list. She then covers what to do to get traffic if you don’t have a mailing list. Her methods include using eBay (but in a unique, creative way) and using forums. I personally know of, and use the promotional methods that Sara mentions, but it is unlikely that newbies will know of them. In particular, the eBay promotional technique will be particularly helpful to newbies. However, I feel that there are a lot more promotional methods Sara could have included in this section, including article marketing and your eBay About Me page, to name just a few. The section on list building is simple but informative, although I feel Sara could have included a few extra list building methods too.

Sara then wraps up her ebook with a flowchart. This flowchart serves as a good guide when conducting your own mini-launch and summarises all the points in nice, concise manner. Overall, Sara Brown’s Mini Launches will definitely be most useful to those who do have a list. Although Sara states that you don’t need a list to implement the ideas in Sara Brown’s Mini Launches, having one makes it a lot easier and will also allow you to see returns on your mini-launch a lot quicker. Sara Brown’s Mini Launches is also most useful for those who do not yet have their own product as it provides a quick, easy and low-cost way to acquire and sell a product for profit. Those with a product are likely to make more money promoting their own product. If you don’t have a product or list and are relatively inexperienced selling online I would recommend Sara Brown’s Mini Launches to you as it offers a relatively simple, low cost system, that does have the potential to make you money. However, more experienced Internet Marketers will probably be able to make more money using other methods.

GOOD POINTS

• Generally the information would be very useful for beginners.
• A good way for people without a product and/or list to make money online.
• The section on sourcing low price products quickly is a great idea which I will be implementing.
• The flowchart at the end of the ebook summarises the entire ‘mini-launch’ process very effectively.

BAD POINTS

• Despite what Sara says, the ideas are much easier to implement and profit from if you already have a list.
• Although Sara makes a lot of good points, you feel she could expand on them further.
• The sections on promotion and web design are very limited.

HOW I HAVE GAINED FROM MINI LAUNCHES
At present I haven’t conducted my own mini-launch. However, I do plan to use some of Sara’s ideas to do my own mini-launch with a few changes. The main difference is that I will be spending more than Sara recommends to get my own unique product, hopefully resulting in increased profits.

*****

If you want to purchase Mini Launches Click Here.

*****

EBOOK DETAILS
File Size: 3,006kb Zipped, 3,560kb Unzipped.
Number of Pages: 1 long scrolling page.
Format: Executable (.exe)
Subject: The PowerSeller Project details step-by-step how Sara goes about launching a new product.

ABOUT SARA BROWN (AUTHOR OF THE POWERSELLER PROJECT)
Sara Brown is one of the UK’s top Internet Marketers. She runs a variety of websites which can all be accessed from http://www.sara-brown.com/choices/. If you want to know more read her About Me page on eBay or subscribe to her newsletter through her websites.

ABOUT THE POWERSELLER PROJECT
As a long time follower of Sara Brown’s work I was intrigued by “The PowerSeller Project” which tells you how Sara goes about launching a product. Inside Sara discusses:

• How she made £2000 in 24 hours without even advertising a product on eBay!!
• How she earned £1000 from an ebook that someone else had written!!
• How she made thousands by offering a product for free!!
• How to make money through ‘Internet Copycatting’ which is perfectly legal if done right!!
• Why having a simple website matters - even if you sell only on eBay!!
• Her two biggest blunders and how you can avoid them!!
• How to stop people stealing from your website!!
• The ‘Kiss of Death’ on eBay!!
• How she knows a project will make money before she even starts to sell it!!

The ebook begins like many other Sara Brown publications, with Sara explaining how she believes that jobs are effectively a form of slavery. She believes that you don’t need to work 40 hours a week in a job to earn a living, it’s simply a process that we have been conditioned to believe in from a very early age. Although Sara does make some good points, I think her views will not be shared by everyone. Certainly those who enjoy their job will be unlikely to agree, but those who are not enjoying their jobs will probably be nodding their heads in agreement with Sara.

She then moves onto discuss her first publication ‘Wake up and Smell the Coffee.’ This section is insightful and interesting to read. It also highlights a mistake that Sara made with this publication. Although, this section is interesting there is little practical information contained inside. It’s a story to give you inspiration rather than instructions.

Following this Sara moves onto discuss getting ideas for ebooks. Unlike other ebooks that suggest the generic bestsellers (e.g. make money online, gambling systems), Sara has her own unique spin on this. She follows up the advice in this section with multiple examples of how she has created ebooks in this way. The advice provided in this chapter is very useful and a model I follow to create my own ebooks. I can see how it would be useful to many people aswell, and enable them to make a profit.

In the next section Sara describes how to write your auction ad. She includes tips such as; writing a good auction title, what to include in your description and how to stop people copying your auction description. The information in this chapter is quite basic for me, although it may be useful for a beginners.

Next Sara describes how to write your ebook. In this section Sara describes the type of grammar you should be using, the fonts you should use and some other additional writing tips. She also includes some email and forum promotional tips. Again I found that this information was rather basic to me and will probably only really suit the beginner.

After this The PowerSeller Project describes how to protect both your ebook and your sales page. Although the tips in this section will help you protect your ebook and sales page, I do have some criticism. Firstly, the method to protect your sales page does work, but if someone really wants to steal your page they will (although Sara does mention this). Secondly, the method to protect your ebook does also work. However, it does delay the automated delivery process of Sara’s ebooks. I suppose this depends on what you, the ebook seller, rate as more important - automated ebook delivery or ebook security.

Sara then moves on to describe selling your ebook. First, she describes how to get a website set up to sell your own product. She then goes on to explain how she can generate a lot of money during the ‘pre-launch’ of the product and how to build a mailing list effectively. After this Sara moves on to describe selling your product on eBay. Sara covers lots of info here including how to respond to negative feedback you may receive whilst selling your ebook, how to use resell rights to market your ebook, how to write an effective auction title, the amount you should be spending on listing fees, her listing frequency and much more. Overall, I found this chapter quite informative and interesting to read. Sara covers a lot of information here and provides real life examples too. The only criticism I have of this chapter is that it isn’t the most structured. However, it provides you with a concise guide to selling a product effectively both on and off eBay.

Following this Sara moves on to explain her test, which allows her to determine whether her product will sell BEFORE it goes on sale. The test consists of four basic questions Sara asks herself about the product. If she can answer yes to one of them, then she will run the product as she is almost certain it will sell. This test is indeed a good method of determining whether your product will sell. After reading it, I realised that I had subconsciously used the criteria that Sara uses before the launch of my own products. Although the test does not guarantee your product will be a success, it is a quick, free and simple method that will allow you to determine to a reasonable degree, whether your product will sell.

In the final section Sara summarises what she has covered in The PowerSeller Project. She briefly explains how she would launch her product and then how she would set up a sales page and eBay listing to maintain sales - neatly summarising all the ideas in the ebook.

Overall, The PowerSeller Project is a good ebook for those who have not yet launched a product online. Inside Sara explains how she would go about launching a product, in a way that you can easily replicate. Although the focus is mainly on eBay it is a good model for beginners to follow when creating and launching their first product. On the critical side, Sara could have gone into more detail in certain areas (e.g. step-by-step instructions on how to set up a website, advice on which autoresponder to use etc). She could also have included a few more promotional methods inside the ebook and maybe included more information on how to sell your product outside of eBay. If you have experience of launching your own product I doubt you will find many new ideas inside The PowerSeller Project, but if you are looking to launch your first product on eBay then this is a good guide for you to follow.

GOOD POINTS

• The PowerSeller Project is full of examples based on Sara’s past experiences showing you that a successful digital product launch is indeed possible.
• Sara’s method for generating ebook ideas is very effective and one that I have found myself using.
• The section on selling your ebook is concise, to the point and easy to follow.
• Sara’s ‘test’ to determine whether a product will be successful before launch is both unique and effective.

BAD POINTS

• Some of the ideas inside The PowerSeller Project are rather simplistic and will be common knowledge to those who already sell on eBay.
• Very few promotional methods are covered inside The PowerSeller Project.
• The ebook focuses largely on eBay selling and provides considerably less information on selling outside of eBay.
• The level of detail in some sections of the ebook is low.
• The delivery system delays your access to the ebook which I found quite annoying.

HOW I HAVE GAINED FROM THE POWERSELLER PROJECT
I read The PowerSeller Project after the release of my first premium ebook “How to set up a Successful, Automated Ebook Business on eBay.” Therefore, I did not directly use the ideas from inside The PowerSeller Project. However, after reading this ebook I recognised that I had used many of Sara’s methods when launching my own product. For example, my thought process for creating “How to set up a Successful, Automated Ebook Business on eBay” is very similar to the one Sara describes inside The PowerSeller Project. Furthermore, Sara’s test criteria to estimate whether the product will be successful before launch, are very similar to the factors I was considering before releasing “How to set up a Successful, Automated Ebook Business on eBay.”

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If you want to purchase The PowerSeller Project Click Here.

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EBOOK DETAILS
File Size: 2,387kb Zipped, 2,447kb Unzipped.
Number of Pages: 67
Format: Adobe Acrobat (.pdf)
Subject: A guide to gaining massive success on the Internet through a part time effort.

ABOUT JIM COCKRUM (AUTHOR OF THE PART TIME PLAN)
The author Jim Cockrum, is a self confessed eBay freak. He also runs “Creative Ebay Selling,” the Internets largest eBay success newsletter with over 100,000 subscribers and growing by the day. Jim has helped launch multiple Internet businesses and has used the Internet as his sole source of income since 2002.

ABOUT THE PART TIME PLAN
The Part Time Plan is Jim Cockrum’s third Internet Marketing ebook. In The Part Time Plan Jim explains how you can make money on eBay utilising the “obvious strategy” and the “not so obvious strategy.” The “obvious strategy” is just general selling of items on eBay. However, the “not so obvious strategy” involves implementing more creative strategies on eBay to make your money. The topics covered in The Part Time Plan include:

• Proof of Jim’s Online Income!!
• Details of the Obvious Strategy!!
• Details of the Not So Obvious Strategy!!
• The tools you will need!!
• Selling information products on eBay!!
• Automating your eBay Information Business!!
• Using eBay as a Marketing Tool!!
• Using Amazon as a Marketing Tool!!

The Part Time Plan begins with Jim providing proof of his online income. If you have been a member of Jim’s “Creative Ebay Selling” newsletter for some time or have previously read one of his ebooks then you probably know most of the information in this chapter. However, if you need proof of Jim’s online credential then this chapter explains them very well. In the chapter Jim shows how he was ranked number one at ClickBank with his ebook The Silent Sales Machine Hiding on eBay, and also the huge amount of traffic generated by his website http://www.silentsalesmachine.com/, using screenshots as proof.
Next Jim moves on to describe the “Obvious Strategy” for making money on eBay. The obvious strategy is not the main strategy Jim wants to teach in The Part Time Plan, but he says it can make you money. According to Jim about 95% of eBay sellers implement the “Obvious Strategy” which is simply selling as many highly profitable items as you can. In this chapter Jim emphasises the importance of finding a niche if you are going to implement this strategy and also includes a very informative article on finding a product to sell on eBay or anywhere else online. He also provides links to his favourite wholesale sources where you can purchase products to sell online. Jim then goes on to provide a very valid criticism of the “obvious strategy” on eBay, and one which many people do not consider. Overall, I found this chapter very informative. If you sell on eBay and are not currently implementing more creative ideas to boost your income then this chapter highlights why you really should be. Jim explains his ideas very well, in a clear, concise fashion, and provides valid reasons as to why you should not limit yourself to this strategy.

Following this Jim goes on to explain the “Not so Obvious Strategy.” In this chapter Jim explains how even if you use the “obvious strategy” that you can generate additional revenues by also implementing more creative ideas. Jim then goes on to explain identifies four types of sellers on eBay. The four seller types are those with; “Low Creativity and Low eBay Abandon”, “High Creativity and Low eBay Abandon”, “Low Creativity and High eBay Abandon” and “High Creativity and High eBay Abandon.” In the Part Time Plan, Jim explains each of the four seller types and the various disadvantages of three of them. He then goes on to explain why the best type of seller to be is one with “High Creativity and High eBay Abandon.” This section further highlights Jim’s view that you should not just limit yourself to the “obvious strategy” on eBay. He outlines all the benefits of being an eBay seller with “High Creativity and High eBay Abandon” including extra free time and not being tied to eBay. Overall, I found this chapter to be another excellent section. Jim explains his “not so obvious strategy” by comparing it to the different types of seller you will find on eBay. By doing this, Jim really manages to highlight the benefits of his “not so obvious strategy” in comparison to those who solely operate “the obvious strategy,” which include additional revenue for very little additional work and not being tied down to eBay.

Jim then moves on to explain how to implement the “not so obvious strategy” by selling information products. Jim begins this chapter by providing a list of products that have helped sellers achieve success using the “not so obvious strategy.” He then goes on to explain why you should sell information products. The benefits include high profit margins, a high degree of automation and much more. Jim then moves on to explain how to get ideas for your own information product and how to test if your ideas will be successful. Next he lists a number of topics which are proven best sellers. Jim then moves on to explain how to sell more physical products (if you do already sell them) using information, and then he moves on to list some backend strategies to generate more sales. Jim then finishes the chapter with the story of his best selling ebook, The Silent Sales Machine Hiding on eBay and how he achieved that success. Overall, this chapter provides a very good summary of how you can create your own information product. Although there are ebooks out there that focus solely on this topic and describe it in more detail, Jim explains how to get ideas for your information product and then how to use this information to be successful. He then summarises with the story of how he did it himself. Although it is not the most detailed information you can get, Jim puts it together in an easy to follow, easy to implement way which is ideal for those who are looking to sell their first information product.

The next chapter focuses on the tools you will need to create and sell your information product. For each of the tool types Jim outlines the following tools: DIY (Do It Yourself which is very cheap or free), DIY with Help (Do It Yourself with a bit of help which costs a bit more) and Full Service (Paying someone else to do the job, which is fast and easy but costs the most). In this chapter Jim outlines tools for the following tasks; Product Creation, PDF Creation, Ebook Cover Creation, Editing, Website Creation, Autoresponder (Email List Management), Accepting payments on eBay, Accepting payments on your own Website, Product Delivery after an eBay sale, Product Delivery from a Website and Customer Support. Overall, I found this chapter quite informative. I was already aware of some of the tools Jim mentioned but others are new to me, meaning that I have benefited in some way from this chapter.

In the final chapter Jim provides you with some tips for selling on eBay. These tips include; how to generate leads, what the best price points for selling your product are and when the best times to end your auctions. I have mixed feelings about this chapter. Some of the tips are excellent but some seem simply common sense.

Jim also includes three bonuses at the end of The Part Time Plan. The first is “Run your entire eBay business without ever logging on” which is a video by Jim explaining how you can do just what the title says. The second bonus is “Use the power of eBay as a marketing tool” where Jim explains two creative ideas to draw visitors from eBay to your website. Both of these bonuses are an excellent addition to the ideas in The Part Time Plan, as when implemented they allow you to save time and generate additional traffic. The third and final bonus is “Using Amazon to generate additional traffic” where Jim explains how you can use Amazon to get additional visitors to your website or eBay store.

Overall, The Part Time Plan is a good ebook for those who are beginners in the Internet Marketing world and have not read any of Jim’s previous ebooks. However, if you have already created your product, or you are an avid follower of Jim and his work, then there is little new information for you here. Most (but not all) of the information in this ebook can be located in Jim’s previous two ebooks The Silent Sales Machine Hiding on eBay and How to turn Auction Traffic into Cash and his “Creative Ebay Selling Newsletter.” As a standalone product, The Part Time Plan is a very informative ebook that details how you can generate extra revenue using information. Jim explains all his ideas very clearly and backs them up with examples of how he has done it. If you are currently selling on eBay and looking for a way to generate extra revenue then The Part Time Plan is a good text to get you started. However, if you have been following Jim Cockrum for some time then you may have already been presented with the majority of the information within The Part Time Plan.

GOOD POINTS

• Teaches you how to be more creative on eBay to generate additional revenue.
• Jim’s ideas are explained clearly with relevant examples that beginners and experienced seller’s can both follow.
• Provides you with simple but effective methods to find an idea for your own information product.
• Provides a comprehensive list of tools you will need to sell information products on eBay.

BAD POINTS

• Some of the services Jim recommends require additional expenditure.
• If you have been following and reading Jim’s work for some time then you will find few new ideas inside The Part Time Plan.
• There is a little bit too much self promotion of Jim’s other products inside The Part Time Plan.

HOW I HAVE GAINED FROM THE PART TIME PLAN
I didn’t actually learn that much from The Part Time Plan as I have been a long time subscriber to Jim’s newsletter and also have purchased his two previous ebooks The Silent Sales Machine Hiding on eBay and How to turn Auction Traffic into Cash. However, I did come across a number of tools that I was previously unaware of through The Part Time Plan.

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If you want to purchase The Part Time Plan Click Here.

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