The Ebook Cavern Reviews

WEBSITE DETAILS
TOPIC: A professional email autoresponder service which allows you to build unlimited double optin email list, create followup messages and broadcast messages, create optin forms and much, much more.

ABOUT AWEBER
Aweber is a professional, 3rd party, email autoresponder service. You pay a monthly subscription in exchange for their services which include;
- Unlimited Lists!!
- Unlimited Followup Messages!!
- Unlimited Broadcast Messages!!
- Optin Webform Creation Tool!!
- Training Guides and Videos!!
- Unlimited Customer Support!!

In this review I am going to go through all of the features of Aweber and then state my opinion on each of them.

1) UNLIMITED LISTS:- This is a feature I did not use initially. I just had one major list for The Ebook Cavern Newsletter and my thinking was “I only have one newsletter so why would I need extra lists?”. However, I soon learned the benefits of this feature. Although, I was running one newsletter people were joining this newsletter for a number of reasons. Some people were joining to get the leaked chapter of “How to set up a Successful, Automated Ebook Business on eBay”, some people were joining to get the latest updates on The Ebook Cavern Reviews and some people were joining to get eBay tips.

By using multiple lists I could create a leaked chapter list, an ebook reviews list, an eBay list and a main list. Everyone who joined would be added to the main list and also the relevant list e.g. if they joined from The Ebook Cavern Reviews Blog they would be added to the ebook reviews list and the main list. I would then send the monthly Ebook Cavern Newsletter to the main list (so everyone would receive this), updates on The Ebook Cavern Reviews to the ebook reviews list, updates on “How to set up a Successful, Automated Ebook Business on eBay” to the leaked chapter list and eBay tips and ebooks to the eBay list. By using multiple lists in this way I could provide the various subscribers to The Ebook Cavern Newsletter with more relevant content.

Overall, although this is a slightly advanced feature it is one that has allowed me to really improve the quality of my email marketing campaigns. Plus, once you start trying multiple lists out they really aren’t that hard to implement. I think it is a really good feature and since the lists are unlimited I will never run out, allowing me to expand my email marketing campaigns without contraint.

2) UNLIMITED FOLLOWUP MESSAGES:- Followup messages are pre-written messages that you send to subscribers at pre-determined intervals. For example, if you sign up for a ‘7 Day eBay Tips’ email course it is likely that these are sent to you via a followup system. As soon as you subscribe the eBay tips (which have already been written and loaded into the autoresponder) will be sent to you automatically each day.

Again, this is another feature I did not initially use to great lengths. I set up one followup message for each list which went out automatically after readers confirmed their subscription. This followup message simply thanked subscribers for their subscription and provided them with a link to their free ebooks. Whilst there was nothing wrong with this approach I quickly learnt that I was not using followup messages to their full potential.

Followup messages are useful for a number of reasons but I’ve found them particularly useful for distributing my resellable ebooks. When I complete a new ebook with resell rights and I want my subscribers to know about it, I send an email out to them all. However, people who subscribe to my list after this email was sent will miss out on the free ebook. If I create a followup message containing the download links all new subscribers will get the message about this new ebook whether they subscribe 1 day or 1 year after it was created. Followup messages are also a great way to keep subscribers aware of your newsletter. If you send out a monthly newsletter, they may have forgotten who you are by the time it arrives, but with followup messages you can keep in regular contact with them automatically.

3) UNLIMITED BROADCAST MESSAGES:- Broadcast messages are messages that you send to one or more of your lists when there is something you want them to know about. For example, if your latest newsletter was ready to read, you could send a broadcast to your list(s) letting them know.

Broadcast messages are one of the features I used right from the start to send out The Ebook Cavern Newsletter. Once I had the newsletter uploaded to my website I would type up a short message with a link to the current newsletter, then broadcast it to my entire list. Today, I pretty much use broadcast messages for the same purpose to send out my newsletter and make other announcements of importance.

Overall, this is a standard feature which you expect to get with most autoresponder services. However, I feel Aweber do perform well because they offer a number of additional options. First, they allow you to broadcast your message in plain text or HTML (allowing you to customise the look of the email, add pictures etc). Secondly, they allow you to schedule the time when your broadcast will be sent which I find really useful. For example, if your newsletter is due to go out on Sunday but you know you will be away for the weekend, you simply write your newsletter and schedule the broadcast for Sunday.

4) OPTIN WEBFORM CREATION TOOL:- This is another feature I used right from the start. As the name suggests, this feature allows you to create webforms which you place on webpages. Subscribers then enter their details to join your email list. Overall, this feature does the job but I found it rather basic. The webform creator is easy enough to use and you get to customise your webform but not in great detail.

5) TRAINING GUIDES AND VIDEOS:- If you have been reading the review so far and don’t have a clue about email marketing then this section will be just what you are looking for. There’s plenty of information, guides and videos on how to get started, how to set up lists, how to create followup messages and much more. To be perfectly honest, I haven’t actually used this section much. I’m one of those people who usually teaches myself. However, I have looked over the training area and the guides in particular look top notch with detailed screenshots and step by step instructions.

6) UNLIMITED CUSTOMER SUPPORT:- I’ve only used Aweber’s customer support once and I have to say it was absolutely top notch. I used their live support tool and was connected with one of a support assistant via an instant message screen. The problem I was having was to do with one of my lists. I explained the problem to the support assistant and they told me why it was happening and then sorted it out for me there and then. Overall, I found their customer support very quick and very helpful. I couldn’t really ask for anything more.

As you can probably tell I really like Aweber and could not operate without them. If you are looking to get into email marketing it contains all the features you should ever need. Most importantly, there are no limits so you will never find that you can’t send another broadcast message or that you can’t create another list. The automation is another key feature for me. You can pretty much set up lists, followup messages and then just leave them to do their work which I find really helpful.

My only minor criticism of Aweber is the webform creator being limited. It does the job but it would have been nice if there was a quick and easy tool which allows you to create flashy webforms. However, you can simply place the webform code in a HTML editor and then do some design work so this is not a major issue at all.

In conclusion, I would recommend Aweber to those new to email marketing and to those who are little more experienced. I am relatively experienced now and I still highly rate the service. However, when I started I did not have a clue about email marketing. I simply paid my subscription, read a few ebooks on the topic and got stuck in. As I have become more comfortable with email marketing I have been able to incorporate more advanced features such as multiple lists and followup messages without any hassle. Quite honestly, Aweber is one of the best investments I ever made when starting out in Internet Marketing.

GOOD POINTS
- Unlimited lists, followups and broadcast messages mean that your email marketing is completely unrestricted.
- You can automate a lot of things with Aweber meaning once you have set up your lists, followup messages etc, you save a lot of time.
- Excellent customer support.

BAD POINTS
- The webform creator is rather limited.
- The price is higher than some of the other email autoresponder services.

HOW I HAVE GAINED FROM AWEBER
Before Aweber I had my eBay store and a reviews website. Now I have multiple email lists that are growing by the day. This provides me with a highly targetted source of traffic for my newsletters, products and websites - a truly unique asset.

*****

EBOOK DETAILS
FILE SIZE: 1,484kb Zipped, 1,531kb Unzipped.
FORMAT: Adobe Acrobat (.pdf)
NUMBER OF PAGES: 79
SUBJECT: Mailing Lists Unleashed is an all inclusive guide from Lee McIntyre detailing how to build and profit from your very own mailing list.

ABOUT LEE MCINTYRE (AUTHOR OF MAILING LISTS UNLEASHED)
Lee McIntyre is a teacher who has already successfully sold digital products online in the teaching niche. Although Lee has only been trading online since 2006 he is a true success, selling 600+ copies of his first Internet Marketing ebook, Auction Profits Unleashed, during pre-launch alone. Since then Lee has launched a number of successful ebooks, a membership site and an excellent newsletter.

ABOUT MAILING LISTS UNLEASHED
Inside Mailing Lists Unleashed, Lee McIntyre details the importance of building a responsive email list if you want to succeed online. He explains how to go about building, maintaining and profiting from your very own email list and illustrates this with stories from his past experience and insightful screenshots. The topics Lee covers include;
- Why the traditional model of Affiliate Marketing is flawed!!
- How to automate your List Building Efforts!!
- How to create a Sizzling Squeeze Page!!
- How to create an Effective Thankyou Page!!
- How to create an Effective Confirmation Page!!
- How to create your very first Newsletter!!
- How to profit from your List!!

After a short introduction, Lee criticises the traditional model of affiliate marketing. He believes the core advice is correct but the way people are encouraged to execute it is poor, using the idea of football (soccer) to illustrate his ideas further. Overall, Lee believes that focussing on just achieving sales is a short-term approach. Focussing on building a list is (in Lee’s eyes) a much better long-term approach. It allows you to build a business because you can leverage today’s efforts multiple times in the future. I agree with what Lee says in this chapter. By building a list the traffic you generate can be utilised multiple times and it is a much more efficient system than sending leads direct to a sales page.

Next, Lee goes on to discuss how to automate your list building activities. The best way to do this is by taking advantage of the services of an autoresponder. Lee and myself both recommend the services of Aweber to automate your list because of their brilliant email delivery record. In this chapter, Lee explains in great detail how to use Aweber and set it up your first list. He includes some great nuggets of information including; how to keep subscribers on your list and how to effectively brand yourself. Overall, this chapter provides a great introduction to Aweber, particularly for beginners looking to start their first list. The screenshots are really helpful if you are struggling with any areas of the setup. However, if you are experienced in the use of Aweber you will probably be able to skip right through this chapter.

In the third section of Mailing Lists Unleashed the topic of squeeze pages (pages that are designed to collect the name and email address of visitors and add them to your list) is covered. Lee describes how he decides what to include on his squeeze pages, his 6 golden squeeze page rules and also provides some squeeze page examples. I found this section quite useful because it allowed me to evaluate my own squeeze pages critically. In particular, Lee’s 6 golden squeeze page rules allowed me to check that I had included all the critical information in my own squeeze pages.

Next Lee goes on to discuss in greater detail how to add the web form to your squeeze pages using Aweber. Like the previous chapter on Aweber the information here is informative and the screenshots really make it easy to follow. However, it is aimed more at the beginner who is doing this for the first time. I cannot fault the information itself but if you have created a few web forms in Aweber previously you are unlikely to learn anything new.

Following this Lee goes on to cover thankyou pages. A thankyou page is the page that subscribers see after they have entered their details into the web form. If you do not create a unique thankyou page Aweber will show subscribers a default page. However, Lee believes that it is imperative for you to create your own thankyou pages because it can increase the number of subscribers who confirm their subscription. He then goes on to explain his 4 thankyou page rules which are in a similar vein to his 6 golden squeeze page rules, and as always includes screenshots of some of his thankyou pages for illustration. I found this chapter to be another informative one. It was not quite as useful as the chapter on squeeze pages but the 4 thankyou page rules were good nonetheless.

After this Lee goes on to cover confirmation pages. These are similar to thankyou pages but instead of appearing immediately after the customer has entered their name and email address, they appear once the customer has confirmed their subscription to your list. The chapter is laid out in a similar way to the previous ones with Lee explaining how to set up a confirmation page in Aweber, then listing his 3 confirmation page rules and finally providing some screenshots for illustration. Although this chapter is laid out in a similar way to previous ones I feel I learnt a lot by reading it, because at the time of reading I was not utilising my confirmation pages effectively. Reading this chapter brought that fact to my attention and allowed me to do something about it.

Once you get to this stage of Mailing Lists Unleashed you should have your automated email list building system in place (if you have been acting upon the advice as you read). Subscribers who enter their details on your squeeze page will be directed to a thankyou page. This thankyou page will encourage subscribers to confirm their subscription. If they do this they will then reach the confirmation page. All this will take place automatically without you having to lift a finger.

Now that everything is set up Lee goes on to cover the next stage of the process - creating your first newsletter. Lee first discusses how his very own Lee McIntyre Newsletter boasts a very low unsubscribe rate and a very high response rate because he does things a little differently to many email marketers. He then goes on to explain how to make your own newsletter unique by breaking a number of the established email marketing rules. Lee finishes the chapter off by detailing how to increase the reach of your newsletters and also how to make a little money with them too. Overall, this was one of the most useful chapters for me. After reading it I found a lot of areas in my newsletters which required improvement. If I had not read Mailing Lists Unleashed they would have gone unnoticed.

Next Lee goes on to describe how to distribute your newsletter with Aweber. As with all the previous chapters on Aweber, Lee provides plenty of screenshots and lots of description to ensure that the beginners can follow. The chapter is very informative but for those who have some experience with Aweber the knowledge will be of limited use.

Lee heads into the final chapter of Mailing Lists Unleashed by discussing how to profit from your list by setting up a few follow up emails (emails that are sent out to subscribers after a pre-determined interval e.g. followup email 1 can be sent 3 days after subscription, followup email 2 can be sent 2 days after that etc). Lee goes into great detail outlining what he would include in each of these follow up emails which I personally found very useful. Overall, this chapter was the one from which I gained the most. Before reading this chapter I really was neglecting my followup emails. However, with Lee’s detailed instructions this was easily ammended.

In conclusion I highly recommend Mailing Lists Unleashed to both beginners and more experienced email marketers. The screenshots and detailed instructions that Lee provide make it easy for someone to set up their first email newsletter as they read. However, the little touches that Lee recommends to; maintain subscriber loyalty, increase the amount of money your list makes and make readers more responsive to you can really help enhance your email list. The ebook is not without its faults. Lee does not cover all topics with the same level of detail. In particular, the subjects of negotiating product discounts and driving traffic to your squeeze page are only covered briefly. Nevertheless, if you want to start your own email list but find yourself lost Mailing Lists Unleashed is a good place to start.

GOOD POINTS
- Very detailed instructions and informative screenshots make it easy to implement the ideas as you read. It is ideal for beginners.
- Lee’s unique ideas will make your subscribers a lot more receptive to your emails.
- If you follow Lee’s instructions your email list will be largely automated once set up.

BAD POINTS
- Certain points, including traffic generation and negotiating product discounts for your list, are not discussed in a great level of detail. This is particularly noticeable when compared with the majority of Mailing Lists Unleashed which is highly detailed.

HOW I HAVE GAINED FROM MAILING LISTS UNLEASHED
Whilst reading Mailing Lists unleashed I picked upon a number of small but useful improvements for my newsletter. However, the most significant benefit for me was the section on followup emails. I really learnt a lot here about what I was doing wrong and what I needed to do to improve this situation.

*****

If you want to purchase Mailing Lists Unleashed click the banner below:

*****

EBOOK DETAILS
File Size: 941kb Zipped, 1,133kb Unzipped.
Number of Pages: 37
Format: Adobe Acrobat (.pdf)
Subject: A beginners guide to launching and profiting from what Sara calls ‘mini-launches.’

ABOUT SARA BROWN (AUTHOR OF MINI LAUNCHES)
Sara Brown is one of the UK’s top Internet Marketers. She runs a variety of websites which can all be accessed from http://www.sara-brown.com/choices/. If you want to know more read her About Me page on eBay or subscribe to her newsletter through her websites.

ABOUT MINI LAUNCHES
In Sara Brown’s latest ebooks she explains how to launch and profit from what she calls ‘mini-launches.’ These mini-launches earn Sara a consistent monthly income without fail. The idea for this ebook was originally spawned when Sara placed the following banner ad on a website “Sara Brown wants YOUR help. If you could ask Sara just one thing about her business success what would it be? Email HERE” (the last part was a clickable link to Sara’s email obviously). From here replies Sara discovered that buyers wanted to know how she earns her living on the Internet, with real examples, explained in a way so that anyone can do it. As a result of these queries Sara decided to reveal the secrets behind ‘mini-launches’, one of her many income streams. In her own words Sara says “This is the method I would use to quit my job if I were still at the stage of being a 9-5 employee.” Inside Sara Brown’s Mini Launches she reveals:

• How mini-launches bring her thousands of dollars a month!!
• How to set up a mini-launch in a single day!!
• Why you don’t have to worry about creating your own product!!
• Where to get products that most people aren’t aware of!!
• Her secret method of selling products online!!

Sara begins her ebook by explaining how she finds the majority of Internet Marketing sites “as enlightening as shoving your head into a sack of soot.” Sara then goes on to explain that she has a reputation for telling people exactly how she earns her income. Mini Launches are one of her many income streams which she will be explaining to you inside Sara Brown’s Mini Launches.

The next chapter is entitled “How to make Big Profits from Small Cost Items.” She begins the chapter with a screenshot of one of the recent offers she put out. This offer was 250 quality Internet Marketing videos with resell rights for $4 and it brought her a couple of thousand dollars. Sara then explains that this offer didn’t take her very long to put together at all, and then all had to do was mail it to her list. However, she stresses you do not need a mailing list to conduct your very own mini launch. Sara then outlines her first tip for your own mini-launch - keep your costs down and follows this up with a money saving tip. This is the only real content of this chapter, as the rest is mainly just an example of Sara’s video offer mini-launch. Overall, this chapter doesn’t really contain any key information, although it is fairly introductory in its nature. It is interesting to see an example of one of Sara’s mini-launches, but as a subscriber to her newsletter I have already seen this mini-launch and it doesn’t actually teach me anything new. The money saving tip is also nothing new to me and I doubt it will be new to anyone who owns their own website.

Next Sara moves on to describe “Finding a Product.” She describes the multiple ways you can go about finding a product, and her personal favourite product sourcing method for mini-launches. Sara also provides a very good tip for sourcing cheap products with very little research, one that I have begun to use myself. After explaining how to source your products, she then explains how to choose the right one for your mini-launch. To do this you first have to check that the product matches certain criteria (explained inside Sara Brown’s Mini Launches) and then decide whether it is good enough for your very own mini-launch. Overall, this chapter is a very good way of obtaining products quickly and cheaply that you can sell on for a profit. However, I personally prefer to spend a little more time and/or money creating my own, unique product. I will probably use this method in the future but focus the majority of my efforts on getting my own products out there.

The next section covers “Repackaging your Product.” This includes information such as how to find/create product licenses and how to create your sales page. Sara explains how she created sales pages for 3 of her mini-launches and how to create a PayPal button to accept payments. Finally, she covers pricing your product in her own unique way. Overall, I found the information on product licenses quite informative. However, the section on creating your sales page and accepting payments online is a little basic and would probably not be suitable for newbies. Sara simply states that if you don’t know how to create or edit a sales page template then do some research. I feel a little extra information in this section would have been nice. However, the pricing structure Sara suggests is simple and logical, although many Internet Marketing experts are unlikely to agree.

Sara Brown’s Mini Launches then moves on to describe “Distribution - Where do I find people to buy my product?” Sara begins the section by explaining how to build your mailing list. She then covers what to do to get traffic if you don’t have a mailing list. Her methods include using eBay (but in a unique, creative way) and using forums. I personally know of, and use the promotional methods that Sara mentions, but it is unlikely that newbies will know of them. In particular, the eBay promotional technique will be particularly helpful to newbies. However, I feel that there are a lot more promotional methods Sara could have included in this section, including article marketing and your eBay About Me page, to name just a few. The section on list building is simple but informative, although I feel Sara could have included a few extra list building methods too.

Sara then wraps up her ebook with a flowchart. This flowchart serves as a good guide when conducting your own mini-launch and summarises all the points in nice, concise manner. Overall, Sara Brown’s Mini Launches will definitely be most useful to those who do have a list. Although Sara states that you don’t need a list to implement the ideas in Sara Brown’s Mini Launches, having one makes it a lot easier and will also allow you to see returns on your mini-launch a lot quicker. Sara Brown’s Mini Launches is also most useful for those who do not yet have their own product as it provides a quick, easy and low-cost way to acquire and sell a product for profit. Those with a product are likely to make more money promoting their own product. If you don’t have a product or list and are relatively inexperienced selling online I would recommend Sara Brown’s Mini Launches to you as it offers a relatively simple, low cost system, that does have the potential to make you money. However, more experienced Internet Marketers will probably be able to make more money using other methods.

GOOD POINTS

• Generally the information would be very useful for beginners.
• A good way for people without a product and/or list to make money online.
• The section on sourcing low price products quickly is a great idea which I will be implementing.
• The flowchart at the end of the ebook summarises the entire ‘mini-launch’ process very effectively.

BAD POINTS

• Despite what Sara says, the ideas are much easier to implement and profit from if you already have a list.
• Although Sara makes a lot of good points, you feel she could expand on them further.
• The sections on promotion and web design are very limited.

HOW I HAVE GAINED FROM MINI LAUNCHES
At present I haven’t conducted my own mini-launch. However, I do plan to use some of Sara’s ideas to do my own mini-launch with a few changes. The main difference is that I will be spending more than Sara recommends to get my own unique product, hopefully resulting in increased profits.

*****

If you want to purchase Mini Launches Click Here.

*****